As a realtor, you depend on referrals to help grow your trade and your business personally. Do well for one client, and you’re likely to see a flow of activity stemming from that one job well done; however, in order to continue to propagate and grow your client base, you may need to tap into the existing database available to you or expand it all together.
In this post, we’ll take a look at how you can tap into your database for more referrals and grow your clientele as a realtor.
Follow the Money
If you’re unsure where to start, take a look at the trail of cash in a homebuyer’s journey and start from the ground up. Naturally, the homeowner will be ground zero for establishing a clear lineage for referrals, but there are other lesser-known characters that can play a big role in this story.
Financial planners, contractors, and local business associations are great places to start establishing a rapport. Let’s look a little deeper into these.
Financial Planners
Financial planners are generally a starting point when it comes to a homebuyer making the decision on whether or not to purchase a home, and a trusted financial planner will most likely have the power to say yes or no to a client’s desires.
Of course, the decision to buy or sell ultimately comes down to the buyer themselves, but the level of influence from their financial professional may surprise you. If you’re looking to boost your referral database, then getting in touch and actually meeting with financial planners can go a long way. Educating them on exactly what interest rates and products are available can help them make a better recommendation to their clients and give you referral business.
Contractors
General contractors and subcontractors can give you an inside edge on what work is going on and where to find it. Additionally, contractors, stand to lose a lot if their client’s financing falls through.
Getting in touch with local contractors and letting them know you’re available throughout their home building process can both ease their mind and send business your way. Once the contract is signed for the contractor, you can begin expecting calls for getting their clients financed.
Business Associations
The local Chamber of Commerce and other business associations are an excellent place to drop your name for referrals. Local business associations generally have a vested interest in increasing business throughout their association’s membership and will likely have a very detailed database of members, their core business, and how to get in touch with them. The price of membership could be priceless when it comes to getting referrals.
When you get those referrals to remember Tidewater Mortgage Services, Inc. for all their financing needs. Have them call us today to get pre-qualified!
