Virtually all of today’s modern marketing maintains a healthy focus on social media and depending on the desire to attract and retain customers, may very well be the primary marketing platform for your business. In fact, 95% of adults ages 18-34 are most likely to follow a brand on social media–a growing trend across all demographics worldwide.
Whether or not you personally are active on social media, there very much is a reason why your business should be active daily in an effort to engage more users and attract potential clients.
While not necessarily social media in and of itself (although considered an ancillary form of social media) blogging serves an extremely functional purpose in your real estate business. Blogging helps answer those fundamental “what” and “why” questions your customers have and–most importantly–creates a place for them to meet your brand. From that initial attraction, readers can matriculate through your sales funnel into leads and ultimately customers.
Naturally, though, blogs generally don’t stand alone as self-propelled business magnets but rely on social media to help get people on the pages you want seen. In addition to providing endless social media posts, blogs increase your online footprint by indexing more pages for search engines to scroll. Websites with blogs have 434% more indexed pages than those without.
Social Media Posting
Social media without posts will often leave clients who are otherwise seeking information about your brand or your products feeling empty and a little slighted. And while there are certain guides on how frequently you should publish on the various social media platforms, there is no golden rule for this.
As a matter of fact, HubSpot recommends that you should publish on Twitter as frequently as you can, on LinkedIn as you can throughout the regular work day, and on Facebook towards the beginning of the day. Regardless of when you post, your social media efforts should be focused on quality over quantity. Make certain that you’re posting quality content for your readers and make it count!
By having a load of blogs and statistics ready to publish, you basically can amass a year’s supply of potential posts and give your target audience a taste of the main course to come.
Retargeting
Retargeting or remarketing is a broad but highly crucial aspect of your online marketing strategy and, in most cases, is necessary for converting leads.
Marketing gurus estimate that as many as 98% of visitors to your website will not be converted to leads on their first visit meaning that your website, social media, and blog must be responsive to these users and make an effort to snag the consumer at some point during their journey through your content. A Google research study found that consumers may take more than 30 steps to actually make a purchase.
What all of this means is that your efforts must be designed so that 1) your website has the capabilities to automatically retarget lost customers and 2) your website has adequate content to satisfy your readers thirst for knowledge therefore giving your website an opportunity to retarget them and capture a lead.
Conclusion
All of this, of course, hinges on quality content, solid social media, and attractive posts to get potential leads onto your pages. While online marketing in itself isn’t rocket science, it does take some careful planning, attention to detail, and an intuitive marketing platform that can help you turn data into something useful. From there, you can make adjustments to your marketing strategy and improve on what is already successful for your brand while improving what hasn’t worked.
Check out how Tidewater Mortgage Services utilizes Facebook, Instagram, Twitter and LinkedIn and for any of your lending needs click here!
