Unless you’re an experienced real estate agent or you’ve been self-promoting for a long time, then self-promotion may seem like a foreign concept and even a bit arrogant for the uninitiated. Self-promotion, though, is probably one of the single most productive marketing tools you have at your disposal.
If you’re new to self promotion, then there are some do’s and don’ts for it, but most importantly you’ll need to get comfortable with the idea of promoting yourself. After all, you are your own brand and as such, you need to get the word out there about who you are and what you do. Here’s our guide to getting comfortable with self-promotion.
Be Confident with Yourself and Your Message
Successful self-promotion starts with being confident with yourself and what you’re promoting. If you’re experienced in real estate, then by now you’ve identified what your message is and how to get it out to your current and prospective clients; however, until you get your self-promotion train rolling, the confidence won’t initially be there.
Confident self-promotion starts with believing in what you do and how you do it. It’s important to understand that the same sales tactics you use with your clients is the same stuff that generates a confident self-promotion strategy. Use what you already have and turn it into something that you can market.
Be Selective with Your Self Promotion
When it comes to marketing, people like to see your face and be able to match your face with your product and what you do. As an agent, you’re not only the proverbial face of the franchise but you’re your own brand. As such, it’s important that you be selective with what you use for self-promotion.
In other words, focus on the bigger things that are happening within your business such as new home sales, families buying their first homes, or other big moments in your and your client’s lives. Alternatively, try to avoid promoting some of the smaller day-to-day deeds and inundating your audience with too much information.
Focus on Your Target Audience
Make sure your self-promotion is hitting the right audience at the right times. If you haven’t already, it’s extremely important for you to establish a few buyer personas. These personas are fictional representations of your ideal audience that you will use to target specific pieces of promotional or marketing material.
From there, make sure that your messages and promotions are nailing the right buyer personas. You spend a lot of time and money on promoting yourself, so it stands to reason that you’d do it right the first time. Tailor your messages to the right audiences and make sure they are directed correctly.
Close More Deals
Part of what makes self-promotion such a successful strategy is that you get to showcase your capability as an agent. Part of what will attract more clients to you is your ability to close more sales and sell quickly. To do so, send your clients to the loan experts at Tidewater Mortgage Services, Inc. Getting your clients pre-qualified for a mortgage is the #1 way you can close more sales and get ahead of the game of finances.
