National Homeownership Month: How Home Buying is Changing with Younger Buyers

When you’re a realtor looking to attract clients, you have to go where these potential buyers are. If you’re targeting younger buyers, one of the best ways to connect with them is through social media platforms like Instagram, TikTok, and YouTube. Millennials and GenZ spend a lot of time on social media. As such, this is where they consume most of the information. This article discusses how home buying has changed with younger buyers and how a realtor can build a digital brand to adapt to these changes.

Why You Should Build a Digital Brand

Building a digital brand involves creating social media profiles and being active in them. This way, you have a higher chance of reaching your target audience. By having a presence on multiple social media platforms, you increase your chances of being seen. Note that different demographics may prefer different platforms. Because of this, having a presence across various channels ensures broader visibility. Other reasons to build a digital brand include the following:

Position Yourself as an Expert

Social media allows you to share valuable content with your target audience. This helps you establish yourself as an expert. By providing insights, tips, and market updates, you can build trust and credibility with your audience, positioning yourself as a go-to resource for real estate expertise.

Network With Other Professionals

Social media provides an opportunity to connect and network with other professionals in the real estate industry. Engaging with peers, industry leaders, and influencers can lead to valuable partnerships, collaborations, and referrals.

Educating Buyers

Not all prospective homebuyers are familiar with the homebuying process. Realtors can use social media as a platform to educate and inform buyers about different aspects of purchasing a home, such as financing options, negotiation strategies, and neighborhood considerations. This helps buyers make more informed decisions but also enhances the realtor’s credibility as a trusted advisor.

Generating Referrals and Website Traffic

Social media is a powerful tool for generating referrals and driving traffic to a realtor’s website. As followers engage with content and develop trust in the practitioner’s expertise, they may be more inclined to refer friends or family members who are in the market for a home. Also, when potential buyers are ready to take the next step in their homebuying journey, they are likely to visit the realtor’s website for more information. This presents an opportunity for realtors to capture leads and convert them into clients through their website.

How to Stand Out to Attract Younger Buyers

Just like you, other realtors are turning to social media to attract younger home buyers. So, what can you do to stand out from the crowd? Here are a few tips.

  1. Include a website link in your social media bio: Once people view your social media profiles, they are likely to want to know more about you. The link makes it easier for buyers to visit the website and find the necessary information.
  2. Create engaging content and post often: You can look for automated tools that will schedule your posts for various days of the week. This ensures you don’t forget to post anything and are constantly engaging with your followers.
  3. Respond to messages and comments: Find time to interact with your customers. Also, be thoughtful in your interactions, ensuring you offer satisfactory responses.
  4. Use interactive features: Take advantage of interactive features such as polls, quizzes, and Q&A sessions to encourage engagement and gather feedback from followers. This can help you better understand the preferences and priorities of your target audience.

As a real estate agent, you need to adapt to the needs of your target audience. When targeting younger audiences, go where they are, and in this case, it’s primarily social media. This is one of the easiest ways to connect with potential buyers.


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