Marketing really is the name of the game in real estate, but coordinating, timing, and focusing on your audience is sometimes a tall order. Getting your marketing in line should be a top priority as today’s real estate market and buyer demographic has changed significantly, and getting on the ball with marketing will yield some big commission checks down the line.
Here are some ways to real estate market like a pro!
1. Social Media Sensation
If you’ve seen our blog about how to be a hometown real estate boss, then you already know how valuable social media can be to showcase your listings and your prowess in your local market. But let’s take those concepts a step further. Generating a dominant social media doesn’t stop with a killer Facebook page and relevant content.
Your opinion in discussions about real estate in local buy and sell groups, real estate buyers groups, and the like will point prospective clients to you, the expert, in your market.
2. Sell to Similar Souls
This may seem a little off the wall, but real estate marketing is nothing more than making meaningful relationships and using the trust within that relationship to influence your sales funnel. One thing you should do is market to people who share the same ideals as you. What that means is going out to the places where you (and your family) spend time, spark up some conversations, and get the ball rolling with some new clients.
This tactic can easily be a once per week effort that can yield several lifelong clients throughout the year.
3. Community First!
In that same blog post, we mentioned the value of getting involved in community events, community organizations, and schools. Where do you start, though? Probably the best place to network with local businesses is your Chamber of Commerce. Chamber mixes and events are great networking tools, can lead to some huge business and personal leads, and enhance your status in the community. Local social clubs such as the Lions Club and Optimist Club can afford excellent community involvement opportunities.
4. Network with Financial Experts
Making friends with local financial experts, bankers, and accountants can give you a healthy insight on the community’s overall financial health and may even yield a little low key info on prospective clients. Networking with local community financiers will also give you the skinny on the equity markets, real estate market at large, and potential moves in interest rates without you having to do all of that legwork yourself. After all, your goal is to sell real estate!
Local financial experts can be your key to local sales, but the broader real estate market may very well need to be left to mortgage specialists. That’s where Tidewater Mortgage Services comes in as one of your most valuable assets. Two decades of experience and an ear to the ground in the mortgage market gives the experts at Tidewater a leg up on the competition. Your clients can get prequalified for financing the same day they talk to a professional, and you can focus on closing that sale call us today!
