Summer is a prime time for real estate. With longer days and warmer weather, buyers and sellers are more active than ever. As a realtor, it’s essential to take full advantage of this busy season with creative marketing strategies that generate leads, engage your audience, and set you apart in a competitive market.

At Tidewater Mortgage Services, we’re here to help you succeed. Whether you’re hosting an open house or showcasing new listings on social media, we’ve compiled some of the best summer marketing strategies to help you stay top-of-mind and maximize your potential.

1. Leverage Social Media Trends to Showcase Your Listings

Social media isn’t just about posting pictures—it’s about storytelling. In the summer, people are ready to move, and you can capture their attention with creative, engaging content that highlights your properties and services.

• Instagram Stories & Reels: Use Instagram Stories to post behind-the-scenes looks at new listings, upcoming open houses, or neighborhood highlights. Reels are great for short, engaging videos that give potential buyers a quick tour of properties or feature your personal expertise.
• Facebook Ads & Groups: Run targeted Facebook ads that highlight listings, open houses, or summer deals. Join local Facebook groups to engage with your community and post listings that might appeal to group members.
• TikTok for Real Estate: If you’re comfortable, TikTok is a growing platform for real estate marketing. Showcase short video tours of homes, provide tips for homebuyers, or give a glimpse of your personality—people love to follow realtors they feel they can trust.

Using these tools strategically will help you connect with a broader audience, keep your brand visible, and create buzz around your properties.

2. Pop-Bys: Personal Touches That Lead to Lasting Connections

In the digital world, it’s easy to forget the importance of face-to-face interactions. A pop-by is a simple but effective way to build relationships with your clients and prospects. Take advantage of the summer months to surprise your past clients, neighbors, or leads with thoughtful, seasonal gifts or hand-delivered marketing materials.

• Seasonal Gifts: Consider gifting something practical for the summer, like sunscreen, a beach towel, or a small potted plant. This personal touch will keep you on their minds when they’re ready to list or buy.
• Customized Postcards or Notes: Drop off a handwritten note or a postcard to your neighborhood or past clients. Mention that you’re available for questions and provide your contact info for anyone considering buying or selling this summer.
• Open House Invitations: If you’re hosting an open house, invite people in the neighborhood personally with a pop-by that includes an invite to check out the property.

These small but meaningful touches help to foster trust and ensure your name is top-of-mind when it comes time for clients to make a real estate decision.

3. Host Engaging Open Houses with a Summer Twist

Open houses are a classic strategy that works even better in the summer. But to stand out, add a unique twist that makes your event memorable and aligns with the season.

• Summer-Themed Events: For example, you could host a “Summer BBQ Open House” where prospective buyers can enjoy a free lunch while touring the home. Alternatively, create a “Pool Party” vibe for homes with a pool, or feature ice cream trucks at properties to create a fun atmosphere.
• Partner with Local Businesses: Collaborate with a local business like a bakery, coffee shop, or landscaping company to sponsor your open house. They can provide refreshments or promotional material in exchange for exposure.
• Virtual Open Houses: For those who can’t attend in person, host a virtual open house streamed live on Facebook, Instagram, or Zoom. This allows remote buyers to engage with you in real-time, ask questions, and get a feel for the property.

These strategies don’t just help you sell a home—they also help you build a stronger connection with your community and your clients.

Ready to Make This Your Best Summer Yet?

The summer months are full of potential for generating new leads, building lasting relationships, and growing your business. By combining digital strategies, personal touches, and creative open houses, you can make the most of this busy season.

Let Tidewater Mortgage Services be your trusted partner in success. As a Realtor, you deserve a mortgage lender who understands your market and is committed to supporting you and your clients. Whether you need assistance with pre-qualifications, financing, or simply expert advice, we’re here for you every step of the way.

📞 Get in touch with us today to start collaborating on your summer marketing efforts and beyond.