The Importance of Professional Photos for Your Listing

Selling a home comes with its own set of challenges, but one of the more prevalent ones deals in large part with the presentation.  Staging a home with furniture, landscaping, and the like is only one part of making a listed house seem like a home, but close to 80% of consumers are starting their purchase online and real estate isn’t immune to that.

All of that to say, having professional photos to showcase your listing on the internet is not only important, but it’s also downright necessary for selling a home quickly.  Today, we’ll dig into the importance of professional photos for your listing.

Homes with Photos Sell Faster

Leveraging professional photography as part of your home sales strategy can help you sell in 1/3 of the time as a traditional listing.  What this means for you as a realtor is that you can sell homes faster, list more homes concurrently, close more deals, and realize a much greater revenue stream.  Professional photography doesn’t have to be anything fancy, but it needs to be presented that way.

Even if you choose to take the photos and edit them yourself, the time you spend doing that is time well spent and means that your clients will be satisfied with the work you do.  Naturally, if homes sell faster, you can list more homes more often which increases not only your short term revenue but your long term client base.

Homes with Photos Sell for More

On average, homes with professional photography as part of their listing will sell for more.  That professional touch with crisp, clean, and sharp images actually adds value to a listing that would otherwise blend in with other listings in the marketplace.

Not only do homes with photos sell for higher prices (1% or slightly more on average), but they help distinguish both your listings and your business from competitors online.  This difference can create more interest on the buyer’s side which can generate bidding wars and potentially raise the price of your listing even more.

The More the Merrier

Depending on the situation, more isn’t always better but in the case of photos for a home listing, more is almost always better.  Not only do more photos make your listing more attractive to prospective buyers before they see it in person, but having 20 or more photos can actually cut the amount of time a home spends on the market in half.

Yet again, using professional photography can help you lessen the amount of time a home is on the market, improve its value without actually making major changes, and give you the opportunity to sell more.  What’s more is that by staging a home with real furniture, you can arrange it in different ways, create more photo opportunities, and help potential buyers visualize their life in their new home.

Enlist the Professionals

While you don’t necessarily have to have a professional photographer if you plan on doing the photos and staging yourself, it will never hurt to have someone on the payroll who can take care of those tasks while you focus on selling homes and going about your day-to-day business.

Speaking of day-to-day business, consider getting in touch with the loan experts at Tidewater Mortgage Services, Inc.  Tidewater’s 20-plus years of experience in the mortgage industry have helped agents, buyers, and sellers all realize their dreams of helping find efficient mortgage solutions to help close more sales.

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