Selling real estate isn’t quite like selling other consumer goods. While, yes, strong selling skills will translate very well into home sales, there are certain characteristic attributes of being a best selling agent. You don’t necessarily have to be the most “salesy” nor the best go-getter of your agency, but there are some skills that you should hone to be a better seller.
Don’t Worry About Being a Salesperson
If you’re new to sales, then it stands to reason that you would be focused on being a better salesperson or getting your feet wet in sales in general. The fact of the matter is that you’re a real estate agent, a liaison for a buyer or seller, and most importantly an expert in what you do.
Knowing that, focus instead on bettering yourself and becoming more of an expert. Spend time understanding your market, your buyers and sellers, and working on your communication and presentation skills. These things will help you far more than forcing yourself into being a salesperson. Unless it comes naturally or you have a background in sales, work on being a better business person and influencer.
Stay in Control
Part of being a good seller is being more in control of what you have at your disposal. No, we’re not talking about being controlling per se but keeping in control of yourself and the things you can throughout your day.
Selling real estate, as with any sales-focused position, comes with a lot of headaches. Organizing schedules, meeting with buyers and sellers, and taking care of your business at the office are all things you’ll need to juggle on a daily basis. One of the best ways to keep all of those tasks in line is to get as organized as possible. Use a planner, whether digital or physical, to keep up with what you need to get done throughout the day.
Additionally, make sure to schedule time out for yourself throughout the day and block that time off in your planner. This time can allow you to reach out to prospective clients, reply to emails, make phone calls, or take care of whatever slips through the cracks during a busy day.
Quality over Quantity
It’s true that the more volume you sell as a real estate agent, the more you’ll earn. Starting out, though, focus on making quality sales instead of focusing on quantity.
Beginning in real estate and getting your first sale may seem like a near impossibility, but if you focus on making your first sale your absolute best, then you’ll build a business that will last. Take your time, communicate with your client, make their experience top-notch, and you’ll be on your way. Once you get that first sale under your belt, move on to the next and focus on making it your best sale ever!
By taking it one step at a time, you’ll build a solid rapport, gain valuable experience, add more lifetime clients, and further yourself as a salesperson more than you know. This quality approach will make your business one of quality as well and you’ll be the face of that experience for clients.
Get Started Right
Getting your real estate sales rolling is a snowball effect. Once that first one starts down the mountain, you’ll be well on your way to being a best seller. One hurdle that tends to derail or at least slow down many real estate transactions is financing.
Rather than getting bogged down with buyers who don’t have their financing planned out early in the process, send them to Tidewater Mortgage Services, Inc. Tidewater’s 20+ years of experience has helped countless home buyers, real estate agents, and sellers have seamless and smooth real estate transactions!