If your client is in the market to buy a home, they’re not the only ones. As a matter of fact, in today’s low inventory housing market, homes are undergoing bidding wars and sellers are relishing in it.
Low inventory and high demand, of course, are generally a buyer’s worst nightmare when it comes to sealing the deal on a dream home, but a tactic that has been an immeasurable ally is the offer letter. Let’s take a look at how to write the best offer letter to win sellers over.
1. Get Personal
Buying a home is a very personal decision and not every home will fit you client nor their family, but few people realize how personal selling a home can be. Sellers, regardless of their circumstances, are attached to their homes: they’ve built families, seen dreams come true, and have memories. This is why it’s extremely important to get personal with an offer letter. Buyers who share their hearts, hopes, and dreams may very well walk away with a new home.
2. Be Creative
An offer letter isn’t necessarily a plain Jane typewritten document. Many successful buyers make it almost into a brochure-like presentation complete with family photos, interests, passions, and desires for their potential new digs. Get creative with your offer letter in order to help the seller see exactly who your client is and win them over with charm.
3. Make Connections
Along with tip #1, making connections is a big player in closing a deal for your clients especially if the seller is still occupying the home during showings. If your client can do a little detective work around the house and make some personal connections, they may very well be able to strike up a real conversation with the sellers and even close a deal.
This is a slippery slope, however, connections that are too personal may turn a seller cold or turn them away from your client all together. It’s important to make these connections at first then delve deeper as the conversation starts rolling.
4. Short and Sweet
While personal connections and creativity can evoke the emotional strings of a seller, sometimes a short and sweet approach is best especially if your client is willing to pay cash and act quickly. Sometimes selling a home is as simple as someone making it easy as pie. Got cash? Got time? You’ve got a deal!
Stay away from seeming too pushy, but let the seller know your client’s intentions, timeline, and financial situation in order to close a sale fast and without a lot of second-guessing. After all, seller’s remorse can be a very real thing.
5. Get Financing Laid Out
If a quick cash deal isn’t in the cards for your client, then financing will be the only other logical choice. Regardless of your client’s situation, there’s a mortgage solution out there for them! Therefore it’s so important to get started early in the buying process.
Tidewater Mortgage Services is a great leader when it comes to getting buyers pre-qualified for financing and into the house they want. Once you’ve sealed the deal and all but signed the dotted line, Tidewater will be ready to close and get your client into the house of their dreams. Call us today to learn more!
