Realtors are professionals in the game of real estate, so it stands to reason that any realtor looking to get a leg up on their competition would do so as creatively as possible. Some tried and true methods of real estate remain useful. Things such as physical listings books for the summer sales months complete with client testimonials go a long way when grooming a new client, but there are many more creative ways to woo potential clients.
Here is our list of ways to be a creative realtor.
Start a Blog
One of the most overlooked ways to market both yourself and your real estate expertise also happens to be one of the most steadfast. Starting a blog and maintaining it weekly, updating it regularly, and sharing it frequently is one of the best ways to get you, your listings, and your firm on the map.
Start by answering the most basic questions your clients have as baseline content. Chances are, you’ve got a small book of frequently asked questions, so why not address them in a blog post?
Share Your Content
As we’ve alluded to already, content without sharing isn’t much ado about anything. In order to get the word out about your business, it’s important to share your content on social media.
The great thing about writing your own content is you’re the owner and the master of how you get it out into the public eye. There will certainly be several great takeaways from the content you publish, so use those as headlines for excellent social media posts. Again, it’s crucially important to post consistently week to week.
Update Your Workspace
Without a doubt, you spend a lot of time in the field showing houses, meeting clients, and generally churning up as much business as you can, but have you focused on your workspace lately?
Your workspace and your office space should be functional, modern, and up to date with how you use it and how your clients perceive it. You don’t necessarily have to break the bank updating your office, but modernizing it bit by bit can go a long way into making your real estate firm more appealing.
Engage in Outreach
The summer season is your busiest, but there is always a little bit of downtime. Take a few minutes, maybe half an hour, each day, and dedicate it to reaching out to clients who may have otherwise slipped through the cracks.
Additionally, you may want to reach out to some clients who you haven’t heard from in a while. Selling real estate isn’t exactly like selling the latest model of Chevrolet pickups, but if you regularly touch base with your clients then you’ll be top of mind when it does come time for them to buy or sell.
Study Up on Mortgages
One thing that can make your real estate deals fall through at the eleventh hour is not having your clients prepared for financing when the time comes. Most likely, you’ll have a great deal to do with getting your clients pointed in the right direction for a mortgage, so it’s wise to be brushed up on the current state of the industry.
To get some help with that, contact the loan experts at Tidewater Mortgage Services, Inc. Tidewater has over 20 years of experience helping both realtors and buyers find the right mortgage solutions and getting more sales closed!
