The holidays are a great time for a real estate agent to get on their reindeer and ride through the North Pole touting the year behind and the year ahead with some crafty and clever marketing. The holidays often present a unique angle for marketers of any brand, but real estate agents can be especially creative with their holiday advertising.
You can always stick to your tried and true methods of marketing, but we’ve got some ideas to help you sleigh the holiday season with these marketing ideas.
Host a Toy Drive or Food Drive
One way to get your name out there and be more recognizable during the holidays is to host a toy drive, food drive, or participate in another charitable event. There’s something about humanity during the holidays where hearts are softened and generosity abounds, so show that you have that sort of spirit by getting involved.
These gestures will most certainly be noticed and most importantly will be remembered over the year and during a time where your real estate sales may otherwise be slow. During this slow season, you can gain business for the following year. You keep your event simple yet productive by marketing the event on social media and even putting a little coin towards promoting it.
Volunteer at a Shelter, Food Pantry, or in the Community
The holidays see a lot of needy folks seeking help across the spectrum of charitable organizations and those very organizations need all the help they can get during the holidays. Consider taking some time to volunteer at a local non-profit organization that aligns with your personal ethos.
Be sure that the volunteer time you spend goes to a worthy cause and do some research about the organization you’re helping out to make sure it doesn’t violate anything you believe or stand for. While most non-profits are very much on the up-and-up, it’s worth taking some time to do your homework and dedicate yourself to one you personally believe in.
Get Involved in Community Events
The holidays bring communities together no matter the social aspects that may otherwise keep us apart. For that reason, consider getting involved at your community’s events during the fall and winter holiday season. Consider setting up a booth or table and even think about doubling up by hosting your toy or food drive during one of these events.
Inevitably, every city and community has multiple events and major cities may organize events in each community. Be sure to be present at as many as you possibly can and get involved however you are able. Naturally, you’re busy with your own family and your business as well so don’t spread yourself too thin, but do your best to be as involved as you can be without sacrificing the things that are important to you.
Prepare for 2024 Home Sales
All of this marketing and foundational work you do over the holidays will undoubtedly bring you a number of potential clients which can mean a busy start to your year in 2024. Don’t let those potential buyers slip through the cracks when it comes time to close on a home.
Instead, get them in touch with Tidewater Mortgage Services, Inc to get the pre-qualification process started. It only takes a few minutes, and they’ll get an answer in as little as 24 hours!
